On behalf of all the Organizing Team, let me welcome you to the 38^th International Conference on Conceptual Modeling in Salvador, Bahia, Brazil, from 4^th to 7^th November, 2019. ER, an exciting conference, in Salvador, an agrable and touristic city. We have worked hard to conform an attractive program, both technically and socially speaking. We are very proud to have the chance of celebrating this 38^th conference, 10 years after Gramado, in our country.